At Gough Basketball Training, our vision is to invest in the individual as a whole, helping them build character and confidence, becoming the very best version of themselves. We use an effective strength based model to develop player’s basketball skills and provide a blue print to a healthy mind, body and soul; laying the ground work creating a more efficient athlete.
Our Mission
“ Developing great athletes – One bounce at a time“
In 2017, Gough Basketball was founded by lead trainer and owners Keith and Nicole Gough.
Keith, a former professional basketball player in Europe and the United States and his wife Nicole, a health and fitness enthusiast, recognized the need for more elite training and player development for athletes in the greater Ottawa/Gatineau area. With the explosion of basketball in Canada, partly due to the Toronto Raptors success, more kids are taking up the game and looking for better opportunities to improve their skills. Gough Basketball provides just that!!
Keith fell in love with the game of basketball at age seven. Born and raised in Halifax, Nova Scotia, he grew up in an era when basketball in his hometown was prominent in the country. Developing quickly as a youth player, Keith became a standout at the club and Jr High School level. During his high
school career, Keith was a multiple MVP and All Star award winner.
At only age sixteen, Keith was selected to the Nova Scotia Provincial Senior Men's U19 team where they competed at the Canada Games in British Columbia. During his provincial team days Keith was a key member of the team and competed in tournaments all over Canada and The United States.
After high school Keith left home to attend Algonquin College in Ottawa, Ontario. During his time playing for the Algonquin Thunder, Keith led his team to several OCAA provincial finals appearances, medalling twice, as well as personally collecting two league All Stars, OCAA 1st team All Star and a CCAA All Canadian Award.
Upon finishing college Keith played professionally in Europe and the United States. During a few seasons playing in EuroLeague, Keith served as a player/coach to his pro team and often mentored and coached youth teams. Having many successful years as a pro, Keith played and trained with athletes of all levels including NBA, WNBA, G League, NCAA and EuroLeague. Living in Philadelphia, Pennsylvania during the off season, he was able to surround himself with top basketball, fitness and weight trainers as well as
compete in the best summer leagues where he would continue to learn and develop.
Keith voluntarily stepped away from playing basketball professionally after the birth of his children. He and his wife relocated to Ottawa after living in Philadelphia, PA for many years.
Keith became involved with the Nepean Blue Devils Basketball Association when his children became of age to play. He was an active board member for one year and was Head Coach of the Boys Major Atom U12 Competitive Team for the 2017-2018 season. During the 2018/19 season Keith served as co head coach for U12 Boys Ottawa Guardsmen.
The following year he was an assistant for U13 Ottawa Elite before moving into the head coaching position where he remained until 2023. Keith saw much success coaching Ottawa Elite, leading them to the best record in the CYBL in back to back seasons. Ottawa Elite finished with a silver medal in 2022/23.
Keith was also an assistant coach and skills trainer for Canada TopFlight Academy Jr Boys during the 2022/23 campaign. He helped coach the team to the best record in the National Junior Circuit and to a playoff finals finish.
Keith also saw time as an assistant coach for West Ottawa U19 girls during the 2022/23 season.
Keith has many years' experience as a coach and began coaching youth as a counselor at basketball camps when he was just fourteen years old. He continued to volunteer coaching during his high school, college and professional career.
Now as the owner, founder and lead Player Development Coach at The Performance Factory, Keith is bringing his extensive basketball knowledge and skills to train players in the greater Ottawa and Eastern Ontario area.
A registered NCCP coach and continuously working towards more coaching and training certifications, Keith still remains a student of the game with a strong desire to give back to the community.
With the explosion of basketball in Canada Keith recognizes the need for more elite basketball training and character and confidence building for our young players.
An intense, technical and highly effective one on one session of basketball training working on all elements of the game with a strong focus on offense, defense, shooting, ball handling, footwork and movement.
A combination of traditional and custom drills makes for an original session pushing athletes to and past their limits. Players can also chose to improve areas of their choice pin pointing certain skills that are already a staple of their game or a skill they would like to add. Elite athletes or players entering that threshold will be introduced to our Pro Series approach to training.
Sessions consists of no more than 6 players per group and the small number ensures that each player still receives quality training and instruction. Athletes will not only develop their individual skills but learn many offensive and defensive team concepts such as pick and roll, defending and using ball screens, on ball and help defense.
Let The Performance Factory handle your team training sessions and practices.
Whether at your gym or home at our facility, our sessions will help coaches with their practice plans and ideas, as well as provide a competitive skill session targeting areas of your choice.
It will allow players to develop team fundamentals such as, using and defending screens, moving without the ball, help defense and offensive and defensive transition. Players are also broken down into stations training individual skills and allotted time to get high reps in a certain discipline. Not only is it a great way to get extra training working with players you are familiar with, it will help teams continue skill work during a busy season or promising off season. Adding competitive games, whether it’s 3 on 3 or 5 on 5, will also help players in game situations.
Each week Coach Keith and his Performance Factory staff take players through a series of skill development drills, game scenarios, film and competitive play. Players can expect to be challenged in a competitive environment and introduced to a higher level of training.
Everyone receives instruction in a large group before joining their respective age appropriate hoops with their coach. This way instruction is broken down, precise and ensures sessions remain competitive and fair.
We conclude all sessions with full court game play.
Our large group beginner/intermediate sessions are perfect for players looking to further develop their basketball skills. These 90 minute sessions offer basic to intermediate instruction and provide a strong base for players who are new or recent to the game. Here, house League or recreational players, can get the proper time and high level coaching they need in order to move towards a more competitive level!
There is a strong focus on core fundamentals such as, shooting, dribbling, footwork and movement.
We also split players up into teams towards the end of the session and play full court games to ensure skill work is implemented into game play.
The Performance Factory is the perfect place for our Jr Ballers to start learning the game of basketball. Here, players will learn the fundamentals in a fun, safe and positive environment.
Each week they will be introduced to different skills and shown the basics of the game by our experienced professional staff.
Our youngsters will also get a chance to play games in their groups and get a taste of friendly competition.
The Performance Factory is definitely a great choice for early basketball development!
The Performance Factory basketball camp is designed for players looking to improve their skills, conditioning and overall athleticism. Our camp will help players gain more self confidence, higher basketball IQ and solid teammate skills. This is the perfect opportunity for players to sharpen up their skills and fundamentals.
Of course it won’t be all work and no play as we will have plenty of time for game play, activities to stimulate the mind and fun with the camp counsellors.
Former Pro player, and elite skills trainer Keith Gough, will be conducting the camp along with his Performance Factory staff. Each camper will receive a t shirt and a pizza lunch party provided at the end of the week. There will be daily prizes, campers of the week and a camp MVP.
Looking for a fun, energetic way to celebrate your birthday? Let The Performance Factory host your party and provide you with memories to last a life time! 🏀🏀
The fun begins as soon as you walk through the door and you are met by our enthusiastic staff.
Whether you are a youngster or young at heart, we cater to all and will deliver the party of your choice.
The Performance Factory is now available to everyone in our community!
We welcome professionals from Yoga, fitness, dance, aerobics, boot camp, personal trainers, martial arts etc. Come use our space as your home base and entertain your clientele in our spacious and well equipped facility.
The Performance Factory is the perfect place to meet with friends or family and enjoy various sports of your choice.The indoor 40’ x 84’ hardwood court can be used for basketball, volleyball, pickle ball, badminton, table tennis and much more. There is also a fitness area perfect for cardio exercises, strength training or stretching.
A comfortable lounge area with tv, fireplace, couch and chairs, are certainly a nice touch providing a space to watch the game or take a water break.
Join one of my group fitness classes and enjoy a fun and challenging workout with other like-minded individuals. Classes are designed for all fitness levels and are a great way to stay motivated.